Axero President and Co-founder, Tim Eisenhauer, shares some entrepreneurial advice on SmallBizDaily.com.
Raise Customers Before Raising Funds
“In the startup world, the leaders of newly minted companies often focus on raising cash. They have an idea for a product and are eager to get the funding to bring their concept to perfection before launching it. They develop detailed business plans and make their pitch to potential investors. Sometimes that strategy works out, but most of the time, it doesn’t.
Luckily, that approach isn’t the only way to build a successful company. Sometimes it makes more sense to raise customers and build a team before raising money and building investor relationships. So how does it work? Here are the three keys to running a successful business without the constant pressure to seek funding:”
