Have you ever wondered ...
Why do some websites do exceedingly well in search results and seem to show up in just about every relevant search ... while others just don’t seem to pack the same punch ... even after the best SEO expert has made his recommendations?
... and the answer is ...
Stellar and Amazing Content!
A lot of business websites lack the volume of updated, dynamic content on their websites ... which is such an important necessity for ranking well in search engine results.
This is an area which is easily ignored while designing and developing business websites ... and even now, many still make the mistake of building a 5-10 page website and then spending a load of money on optimizing it for better ranking in searches.
Imagine throwing 5 sheets of paper in a bin with 80,000 other sheets of similar paper and then searching through the bin to find a single one of your 5 sheets.
What are your odds?
Now imagine throwing 500 sheets in a bin of 80,000 other sheets.
The odds are better right?
That’s very comparable to what happens in SEO with business website.
The more content pages you can get indexed with the search engine, the better the odds of others finding you while searching and coming across your business website.
This also why business websites that have a lot of rich, dynamic, and amazing content being regularly added and updated on their website are dominating the search engines.
Even if your basic website is just 5-10 pages and covers your core information, there's another catalyst that you can add to your website ... that will automatically help you build a greater volume of user generated content around your site.
That catalyst is a social business software platform.
Taking a simple 10 page business site and then turbo charging it with social features like blogs, Wikis, forums, groups, photo sharing, file sharing, and more ... creates a platform to build content ... and by building content you will increase SEO.
Whether its internal employees of the business or opening to customers and others online, they will become instrumental in building daily content which builds around the website.
Content need not consist of highly structured pages and blog articles. Even Twitter-like messages or a discussion in an online forum adds to content and adds to the content that search engines eventually index.
It’s the activity that creates content, which in turns builds a more powerful business website.
If you need more user content to revv-up your website, you may want to take a look into building on online community.
Tim is a co-founder and president of Axero and the author of his forthcoming book, Who the Hell Wants to Work for You? Break Down the Invisible Barriers to Employee Engagement. He's spilt insightful ink on the pages of Fortune, Forbes, TIME, Inc Magazine, Entrepreneur.com, CNBC, Today, and other top publications.
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