The amount of content that we absorb, go through, and refer to online is immense, as compared what it was even three to four years ago.
The social media social networking, and distributed SaaS software revolution has fueled this increase in content by making it easier for users to publish their own content, communicate online, create discussions, develop learning material, search through previous communications, and so on.
In a single working day, the need to access content online could drive you through several websites and applications.
Here we go ...
From having a conversation on Skype with a colleague ... to logging into your business email account to check mail ... then moving over to your discussion forums software to check for messages and new group discussions ... to posting project updates on your online project management software ... all before checking your favorite feed reader blogs for new posts.
... deep breath ...
From there you could login to your survey software to set up a poll to help you get some research stats for an online meeting with your customers on WebEx or GoToMeeting where you'll share the screen and show your PowerPoint presentation with the stats from the poll ... then after the meeting you'll also need to check your company intranet to confirm if there is any update on the team meeting which may end up clashing with the other meeting you have later in the day.
Man, seems like a lot.
It seems kind of crazy.
It’s too much content spread across too many places!
Sure you have RSS readers and single sign on tools, but there's only so much they can do. There are just too many different websites to login to and keep a tab on in our every day working lives.
All these different tools and websites claim that they provide and enable better communication, improve collaboration, and increase productivity — but the fact that they are at different locations brings about some level of inefficiency with it.
When a business uses integrated social collaboration software to build a more unified portal, it can help to do away with some of these inefficiencies.
Perhaps it’s not possible?
But actually, it is!
A portal that combines these things ... forums, wikis, groups, blogs, instant messaging, polls, membership, and single sign on to "bring them under one roof" helps to consolidate the people we need to interact with, the communication channels we need, and the content we need to access during the working day — and that can make life easier.
Believe me, it does.
Being productive is just as much about consolidating everything you can into a single location.
Tim is a co-founder and president of Axero and the author of his forthcoming book, Who the Hell Wants to Work for You? Break Down the Invisible Barriers to Employee Engagement. He's spilt insightful ink on the pages of Fortune, Forbes, TIME, Inc Magazine, Entrepreneur.com, CNBC, Today, and other top publications.
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