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How Social Team Collaboration Software can Work in the Real World

Social Team CollaborationOur very own Bryce Johannes, Director of Marketing and Customer Engagement, was a recent guest on the TechnologyAdvice Expert Interview Series podcast. He shares his insight on improving workplace productivity and facilitating more efficient company-wide collaboration. Johannes also discussed connections between HR software and employee engagement mechanics that optimize social collaboration within a company.

You can listen to the interview in its entirety, or read some of the highlights below:

The series, which is hosted by TechnologyAdvice’s Clark Buckner, explores a variety of business and technology landscapes through conversations with industry leaders.

The Highlights

TechnologyAdvice: What connections do you see between human resources software and employee engagement? Can engagement improve with more efficient social collaboration in the workplace?

Johannes: There's some additional HR considerations, but I will focus on employee engagement for now. On top of the stuff I've already talked about where just having likes and positive ratings and encouragement to get people to do things, there are some very simple gamifications. This doesn't have to be really even difficult stuff. Simple game elements can have a profound impact, like based on what you're doing, you earn points. And based on how many points you have, you work your way up rankings. There's a personal competition standpoint where users are trying to reach that next level. You have the ability to motivate people through just very simple techniques. That's profoundly effective.

In a normal corporate situation, it's a little more awkward to go, "Hey, really good job." Not everyone has that skill set to make someone feel appreciated. But on a social world, you just hit like, and we're all familiar. We all like everything. We go around liking videos all the time, and so it's easy, but it also has an impact that encourages people to do more of the same.

TechnologyAdvice: What are some ways companies can implement social collaboration technology?

Johannes: The idea isn't to tell people how to work. For starters, people are social, so you don't need to tell them how to be social. You don't want to tell people how to work. There's no need for that. The way they work works. You can improve it through social collaboration. You can improve social engagement.

But there is tremendous value in flexibility on the user experience. Simple things like navigation. How do I organize my content? How do I sort through it? How do I find things that you don't want to pigeonhole people in and say, "This is the way you've got to do it.

TechnologyAdvice: What do you say when customers ask for additional training?

Johannes: My reaction, my response to that, is that if you get into this and you find that your end users need training, then let's not provide new videos tutorials. Let's tweak the user experience so it makes sense for how you guys think.


Listen to the entire show above in order to hear our full conversation, or download the show to listen later. You can subscribe to the TA Expert Interview Series via Soundcloud, in order to get alerts about new episodes. You can also subscribe to just the project management category.

This podcast was created and published by TechnologyAdvice. Interview conducted by Clark Buckner.

 

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Tim Eisenhauer
Written by Tim Eisenhauer

Tim is president and co-founder of Axero Solutions, a leading intranet software vendor. He's also a bestselling author of Who the Hell Wants to Work for You? Mastering Employee Engagement. Tim’s been featured in Fortune, Forbes, TIME, Inc Magazine, Entrepreneur, CNBC, Today, and other leading publications.

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