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10 Business Communication Tools Every Company Needs

effective business communication tools

In order to increase efficiency across the board, be productive wherever you are, simplify IT management, find user-friendly solutions, and stimulate employee motivation, it has become necessary for businesses to evolve with the changing times.

One of the areas where change has been necessary is in communication. Today's business communication tools are enabling small, medium-sized, and large companies to achieve all of the above and even more.

How can business communication managers determine the right tools to use for internal communication?

What are some of the internal business communication problems that need to be addressed ... and what tools can they use to solve some of these problems?

Here are 10 business communication tools that you can get started with today.

1. Social intranet software.

effective business communication tools - social intranet software

Each organization goes through a phase or transition where it becomes clear its internal communications are failing.

Too often with your IT department, the approach is to press forward with technology without asking why it's being done. However, by looking out for a few symptoms within your organization, you can have a pretty good idea about what you need to do.

Some of these symptoms include:

  • Difficulty staying up-to-date with company news and announcements.
  • Disconnected employees and departments.
  • Documents go missing or get buried in email.
  • No clear or standardized orientation policy for new employees and interns.
  • Too much paperwork.

The solution?

Having a central portal where everybody can access all relevant information, communications, documents, and contracts in one place … no matter where they are.

effective business communication tools - intranet activity stream

Social intranet software not only makes this possible, but also saves your business money by lowering IT maintenance costs. In this age of BYOD and telecommuting, an intranet solution cultivates a more flexible workforce ... which increases productivity by ensuring all employees are working toward the same goals.

2. Private, group messaging, and chat tools.

effective business communication tools - Communifire intranet chat

Employees and project teams need collaboration tools to help them work together more efficiently. Without a platform to collaborate, it becomes difficult for members to share ideas and keep tabs on group progress. Emails often get lost, unread, or threads become frustratingly long. Providing an easy way for your teams to communicate brings members together and helps them be more productive.

Look out for these symptoms:

  • Inability to find specific conversations because email threads are too long.
  • Inboxes are clogged with unnecessary emails.
  • Responsibilities and progress among team members are not clear.

The solution?

Private and group messaging applications eliminate the need for emails and are the perfect business communication tools to keep teams working together. These features are important when team members need to discuss work.

This is especially important when employees are spread across geographical locations in different time zones. While public spaces like Facebook Groups may work, dedicated intranet chat services ensure everyone is just a tap away. They can also be used to share files (with a drag-and-drop function) and search for contacts or past conversations.

Internal Communications Strategy - Axero Solutions

3. Task management.

effective business communication tools - task management

Your overall business performance will not be as successful as it could be if you do not have an efficient task management tool. Combining strong communication features with assignment tracking capabilities, a task management tool will transform the way staff completes the most vital aspect of your company: their jobs.

Without a strong project management system in place, projects could be a confusing, timely process for team members who are unsure about what they should be doing. These issues further escalate when management doesn't have a direct way to monitor progress, thus detaching them from the situation.

Watch out for these symptoms:

  • Management doesn't know the status of ongoing projects.
  • Staff is confused while executing tasks.
  • Members do not know the importance of tasks, when they're due, and how to prioritize ongoing projects.
  • Management does not have an organized system to monitor all projects.
  • Expectations and a person to report to are not clear to team members.

The solution?

A task management feature is one of the most effective business communication tools because it solves all of the above problems. From execution to completion, task management software helps employees and directors reach their goals as efficiently and successfully as possible. Managers can directly assign tasks to team members and track their progress. They can also set due dates and priority settings, which appears in an organized list for everyone involved.

effective business communication tools - task management

Task management, with built-in communication tools, helps employees know who is delegating an assignment, when it is due, and the level of importance so they can plan projects accordingly.

4. Cases, issue tracking, and ticketing software.

effective business communication tools - Case & Issue Tracker

Today's customer wants the ability to connect with you across a variety of channels. The problem is that there are no tools that offer a 360-degree approach to customer support and service. Customer queries are generally lost, call volumes go up, and the inability to assign the right employees to handle customer queries leaves many customers frustrated.

The symptoms:

  • Customer retention is declining.
  • Customers are waiting a long time to get help and the overall customer feedback is negative.
  • Employees are missing customer queries.
  • Management cannot track the progress of cases.
  • There isn't an organized system to place solved and ongoing cases.

The solution?

Issue tracking software is one of the best internal communication tools to manage customer queries. Customers or employees can submit a case or ticket, get it assigned to the right employee, and have it resolved on time.

effective business communication tools - cases and issue tracking software

Cases, issue tracking, and ticketing software helps centralize customer support queries, track open issues, monitor team productivity, prioritize the most important questions, and collect valuable customer feedback that helps improve your products and services.

5. Internal blogs and videos.

effective business communication tools - blogs

The common saying is "people eat with their eyes." When your content looks good, people will want to read it. Great content will be the defining indicator as to whether your internal teams will be engaged or not. If you have low engagement from employees, little or no feedback, and an increasing ratio of lurkers to active participants, the type of content you post is likely the problem.

The symptoms include:

  • Staff do not feel empowered or motivated to upload content.
  • Low read and comment rates for content.
  • Employees are not sharing or referring to information within the company intranet.

The solution?

The brain processes visual information 60,000 times faster than text. It's therefore a no brainer that when you start to use images and videos across your digital workplace, you are going to get more traction and engagement from your employees. Infographics are another way to increase engagement.

effective business communication tools - intranet videos

Creating training videos, videos messages from top-level managers, behind-the-scenes footage, and then posting them across the company intranet is likely to increase engagement and retention among employees.

Infographics are especially suited for marketing departments and for demonstrating and explaining processes. They are visually appealing and help communicate instructions quickly and easily.

Internal Communications Strategy - Axero Solutions

6. Analytics and sentiments.

effective business communication tools - analytics

Determining where you need improvements is difficult when you do not have an accurate way to analyze information. Often, internal communications staff will manually monitor and log information into an excel sheet, when they could be spending time doing other work. Or perhaps a company does not have an analytics tool at all.

Your intranet is an investment into your business communication efforts. Therefore, it's important to monitor employee engagement and track what is benefiting your company the most.

The symptoms:

  • Management does not know how engaged employees are with the company.
  • It's unclear if staff are generally confused about specific aspects within the business.
  • Management has a difficult time sorting and tracking internal data.

The solution?

An analytics and sentiment feature is one of the most effective business communication tools to evaluate user behavior. You'll never have to wonder how many members are reading an article, commenting on a forum post, or their overall feedback about content.

This data automatically stores into a comprehensive report. Determine what content is working and what isn't. You can also dive deeper into Q&A posts to understand how many people have the same questions. Gathering this information helps you to make necessary tweaks to improve your internal communication tools.

7. Discussion forums.

effective business communication tools - Intranet Discussion Forums

Sharing information in the workplace is as vital as learning new skills. Veteran workers can orient new employees on what's what within an organization, helping them get up to speed quickly and with fewer mistakes along the way. At the same time, a digital workspace where employees can ask questions, discuss projects and workplace issues helps bond everybody within the organization.

Here are some symptoms to look out for:

  • Employee questions go unanswered.
  • Management is divided on who to go to for queries.
  • Knowledge sharing is lacking within the workplace.

The solution?

A discussion forum that encourages management and employees to openly discuss any topic.

effective business communication tools - intranet discussion forums thread

Discussion forums help in knowledge dissemination and bring everybody closer together. They are also great for archiving organizational knowledge that may not be easily disseminated on blogs but exists among individual employees.

8. Spaces

effective business communication tools - digital workspace

When departments or branch locations do not have their own space to share pertinent information, internal communications can be a jumbled experience. Department heads do not have an organized way to share information with employees in their division, and employees within that division do not have a designated place to find the information. This also isolates departments from each other, leading to an all-around disconnected company.

The symptoms:

  • Members within a department are unaware about news within their area of the business.
  • Staff throughout the company are unaware about updates and projects in various departments.
  • Members do not know where to find information related to a specific group within the company.
  • Management personnel have a complicated experience sharing department-wide news directly with staff.

The solution?

Spaces are the best communication tool to divvy important content, files, and people into one livable place. You can create a space for anything – an HR department or an office based in Austin, TX.

effective business communication tools - digital workspace

Set permissions to designated individuals who can disseminate information and monitor the space. Members within a space can share photos, create forums, and receive notifications about every update without overwhelming their inboxes.

9. Alerts and notifications.

effective business communication tools - notifications

Creating and sharing valuable content is useless if members do not know about it. Many times, businesses already have the materials and dedicated staff, but lack a strong software to deliver and connect.

In these instances, companies rely on emails, but there are many situations where a social form of communicating is more appropriate and effective than an email.

Imagine this: you want to notify staff about an updated HR policy. You send an email and receive some responses. But what about the employees you haven't heard from? Did they read the email and the HR update? Did they ignore the email entirely? And now, the dozen emails you did receive is taking up unnecessary space in your inbox.

Watch out for these symptoms:

  • Staff is not reading important notices because they are lost in emails.
  • Staff have a difficult time locating information from a specific department.
  • Department heads are unsure if messages were received.

The solution?

An alerts and notification tool will make the world of a difference for your internal communications strategy. Notify staff about company-wide announcements, or send department-targeted updates in a noninvasive, direct way. Members will instantly receive notifications about any space they are members of.

effective business communication tools - mobile intranet notifications

Business communication tools centralize conversations between colleagues in one place. Staff will never have to worry about missing an email from a customer or external contact. A quick, automatic notification alerts members about important information you want to share within your platform.

10. Employee profiles.

effective business communication tools - employee profiles

To make your business communication as connected as possible, you want your staff to know each other. Whether a company is large or small, if a member does not know the people and roles within your organization, communicating about a specific topic, or asking questions is difficult.

The symptoms include:

  • Members do not know the appropriate person to contact for questions or information.
  • Employees are spending a lot of time tracking individuals or information through other colleagues.
  • Staff do not know members within departments and who they report to.

The solution?

Employee profiles provide context about each person within your organization. Members can read-up about specific individuals, understand their role, interests, and who they report to. This alleviates confusion when a staff member needs to contact a specific individual.

effective business communication tools - employee profiles

Furthermore, profiles put a name to a face; your employees are people and should be treated as such within your internal communications.

In conclusion.

When equipped with these 10 business communication tools, you are better positioned to improve efficiency, engagement, and knowledge sharing in the workplace.

How to Launch an Intranet

Tim Eisenhauer
Written by Tim Eisenhauer

Tim is president and co-founder of Axero Solutions, a leading intranet software vendor. He's also a bestselling author of Who the Hell Wants to Work for You? Mastering Employee Engagement. Tim’s been featured in Fortune, Forbes, TIME, Inc Magazine, Entrepreneur, CNBC, Today, and other leading publications.

Comments (6)

   
Alex
Social Intranet is the best way to communicate effectively in company for better communication.
7/27/2015
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Seth J
Seth J
Thank you for sharing this insightful information. All of these tools are very helpful when it comes to establishing better business communications, especially having an intranet within the company.
10/17/2016
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Liz
Liz
This is a great source of information for companies who are looking to use different technological tools to improve business communication. These tools and solutions seem easy to use and user friendly; which is especially important because there are still people in the work force who are not very computer savvy. There are still a lot of employees out there who only understand/use web 1.0; I believe these tools would be very beneficial in helping the 1.0 users become 2.0 users.
10/21/2016
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Andrea Ezeanoikwa
Andrea Ezeanoikwa

The material helped a lot in doing my assignment on nexus between international Public Relations and International Corporate Relations

7/20/2018
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Alphonso Kofi
Alphonso Kofi

Thank you for sharing this useful information. All of these tools are very helpful when it comes to establishing better business communications.

4/21/2019
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Avery Hall
Avery Hall

This information was so helpful I use this all the time

5/14/2019
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