We're getting very close to the official launch of Communifire 4.0 ... I thought that it would be a good time to update everyone on where Axero is going and what you can expect next.
First, we're really close to the 4.0 launch, just a few more weeks. Over the last few months we've poured our hearts and souls into this release, we're very happy with it and are confident that you will be too.
So far, a number of our customers have already been able to experience and become familiar with the beta release, and the comments that we're receiving are very, very positive. Thank you to those organizations and businesses for providing the feedback and helping us every step of the way through the beta process.
Along with the 4.0 launch, we'll be rolling out a new branding effort to reflect Axero's growth, and more importantly, the changes in the social business software space. This space is rapidly growing and has been through what many are calling the "first wave" -- we're now entering the second wave or second generation of this type of software, and our Axero and Communifire brands will be updated to reflect our forward thinking changes.
We have engaged Raja Sandhu, a branding and design expert to help us through this process. We did our research and we're all very excited to be working with him.
To kick things off, we spruced up the current website (temporarily) until we can get the new website launched.
Along with this freshen up, we decided to drop the "solutions" from our new brand identity.
We have already designed a new logo for Axero. You can say goodbye to the upside-down pine cone looking logo that I created for us over 5 years ago. It worked for a long time and we're sad to see it go ... but we're even more excited to bring in the new. Change is good, and necessary.
The new Axero logo represents change, growth, and a brighter tomorrow. The iconic 'A in the square' brandmark uses a simple and elegant aesthetic that will remain bold for a long time and be instantly recognizable.
The placement of the 'a' in the enclosure reflects our approach, which puts the customer first. It is more about you than it is about us. Hence the 'a' being cut out.
The use of purple further demonstrates our boldness and makes a strong representation of our unique vision for the company. When you invest in software, it's really more than just a one-time purchase decision, it is like a long-term partnership. You are not just buying a solution for today, you are investing in a solid product and the future proof company that stands behind it.
We have already begun the process of switching out the old with the new ... we expect to be fully transitioned in a few weeks.
Let us know what you think ... we're pretty darn happy with it and hope you are too.
Of course, and as always, if you have any questions, comments, or just want to chat, let us know ... we'll keep you updated as we get closer to the launch.
Tim is a co-founder and president of Axero and the author of his forthcoming book, Who the Hell Wants to Work for You? Break Down the Invisible Barriers to Employee Engagement. He's spilt insightful ink on the pages of Fortune, Forbes, TIME, Inc Magazine, Entrepreneur.com, CNBC, Today, and other top publications.
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