Social networking and social software platforms can be an incredible assets to non-profit organizations or social groups that represent a cause or the need to create awareness.
Today, websites for social causes and non-profit organizations need to be much more than a few pages of formal information about the organization. They need to be centers of collaboration, awareness building, information resources, education hubs, discussion rooms, invitations to participate, and so much more.
Here are five ways collaboration software can help your non-profit organization thrive:
- Spreading awareness – This is usually among the top priorities for non-profit organizations. Playing the role of a teacher or preacher, and creating a higher level of awareness towards an issue or cause is important … and what better way to do that than a social software platform on your website. Spreading the message through blogs, having discussions, ansering questions, uploading photos and videos from events … a social platform is meant for spreading a message and provides a great medium to do so.
- Encouraging discussion – Discussion and inclusion of a larger community is always beneficial for any non-profit organization. The more the community can interact and be involved with the organization and each other, the more momentum your cause can gather.
- Facilitating collaboration – A website that is socially enabled cannot just engage the community, but can also help those within the organization collaborate and work together … and drive the activities and initiatives through the website. It provides a centralized communication and team collaboration ‘homebase.’
- Platform for events – Planning and managing events can be made more effective, right through the process from creating awareness about an event, collecting RSPV’s, and getting feedback once the event is over. If you’re taking photos or video at the event, uploading them to your community will bring attendees back to your website … and non-attendees can see what they missed.
- Repository of information – Social software inadvertently ends up creating a lot of content. Whether in be the form of questions, answers, articles, blogs, documents, etc., it will continue to build a large source of information. This can be a great learning resource, it can pull more people in from search engines, and can be repurposed to create even more helpful or promotional content.
The very nature of collaboration software for non-profit organizations make it a perfect fit for each other, and a highly interactive and participatory website should be on the technology list of just about every non-profit organization.
Once you manage to build a community around your cause or your work, it’s only natural that your community will help spread the awareness and take the good work ahead.