Clueless about what to blog about? Don’t worry, be happy.

I have regular chats with a good friend of mine about everything we deal with when running a business. We talk about marketing ideas, branding ideas, things that we can do to get out there and reach more people with what we’re doing … we talk about ways we can connect with our customers better, things we can do to make a better world … you name it we talk about it.

In a recent chat we had, he said, “Dude, you have to start blogging more. You have so many ideas, so many thoughts and insight on all kinds topics, you’re involved with so many cool things — software, photography, art, etc. — you have to start blogging more often.”

He said, “This stuff comes to you naturally. Don’t feel that you have to fit into a mold, you’re defining the mold.” He said, “I deal with so many CEOs on so many different levels, I’ve worked with them for years now. And none of these CEOs are like you.”

I giggled to myself a little bit and I replied to him, “Yes, it’s a great idea to start writing more.” But here’s my issue: I sit down at the computer with the sole purpose of writing a blog post and what do I do? I sit and stare at the screen, not knowing what the hell to write about. So I start googling. I google and I google some more, looking to people that I follow … looking for ideas to post and write about. And by the time I figure something out, I notice that an hour or so has gone by. I lose interest because there’s work to do. And knowing that there’s tons of work to do, I abandon the idea of writing the blog post thinking I’ll do it later.

Well, guess what … later never comes.

With all that in mind, I just decided to sit down and write without a purpose. Whatever comes out comes out and then I’d have to be happy with it.

That’s what this post is about (I guess) — a peek into the personality and thoughts of one of Axero Solution’s Managing Partners.

So here goes…

While I’ve been submersed in all of this grind-to-the-bone work days — thankfully being able to do someithing that I love and cherish — there’s still a point where I have to stand up from my work and walk outside, just go check out what’s going on down the street level (photo on the left). And once I get to the street-level, I realize that everything that I’ve been working on, everything that I’ve been doing, moving towards, is really, really, insignificant in the grand scheme of things.

Imagine you’re homeless reading this blog post. You’d be reading it from quite a different perspective, am I right? I try to help them out as much as possible because I can imagine myself in their shoes. And I think, at some level, I can relate. But really, can I?

Creating a company that’s playing in a very very saturated industry is not an easy thing. I can think back to times when I couldn’t afford to buy a pack of Ramen noodles. I couldn’t afford a hamburger at McDonald’s or Burger King. A meal at In-N-Out Burger [a higher-end fast food chain that got its start in California] sounded absurd at that time. It was hard, difficult, it might have taken years off my life. But looking back at it, it was all worth it. To think … we’re helping companies — from small startups to fortune 500 companies — solve problems with their intranets and collaboration, working together, creating a more connected future … it’s extremely humbling. I do believe that if you reach out to the universe and share what moves you, and help people with what moves them … everything is going to come back to you many times a-fold.

So, if there’s any takeaway from this rambling post … is that you should be thankful for what you have, for where you’ve been, and where you’re going. Because you really never know what the future holds.

Stay tuned for more thoughts in the future, as time and inspiration allow.  Thoughts?  Let me know.  Thanks for reading!

Written by

Tim Eisenhauer is a co-founder of Axero Solutions, a leading intranet software vendor. He's also a bestselling author of Who the Hell Wants to Work for You? Mastering Employee Engagement. Tim’s been featured in Fortune, Forbes, TIME, Inc Magazine, Entrepreneur, CNBC, Today, and other leading publications.


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